ROTATE is a brand from Birger Christensen, created in partnership with influencers and stylists Jeanette Madsen and Thora Valdimarsdottir.

Based in Copenhagen, Denmark, the brand has taken the world by storm with its sexy minidresses and covetable pieces for the going out wardrobe. The ROTATE brand is a response to Jeanette and Thora’s musings over the gaps in their own wardrobes, designing the pieces that they dream of having in their closets.



ROTATE has distribution in 40 countries worldwide in leading retailers
ROTATE was named a Brand to Watch in 2019 by Forbes Magazine
ROTATE won the prestigious “Inevitable Brand of the Year” at ELLE Style Awards Denmark in 2019
ROTATE was named a Brand to Watch 2020 by Lyst.com's Year in Fashion report